For many small businesses, a website is the first real impression customers get of your brand. Whether you’re a local restaurant, a boutique shop, or a professional service provider, your website is more than just an online business card — it’s your storefront, sales tool, and credibility builder rolled into one.

Social media is one of the most powerful tools for small business growth — but too many businesses waste time posting content that doesn’t drive results. From inconsistent posting to ignoring engagement, these mistakes can limit your visibility and cost you sales. Here are the five most common mistakes small businesses make on social media — and how to fix them.