Case Study: FreeZone Las Vegas

Where nightlife meets community.

About FreeZone

Located in the heart of Las Vegas, FreeZone is one of the city’s longest-running LGBTQ+ bars and nightclubs, known for its high-energy atmosphere, inclusive community, and unforgettable drag shows. As a nightlife institution, FreeZone blends entertainment, culture, and connection — creating a space where everyone feels welcome.

The Challenge

Despite its established reputation, FreeZone needed to modernize its digital presence and attract a new wave of visitors in a competitive Vegas nightlife scene. Their goals included:

  • Increasing foot traffic and nightly attendance.

  • Boosting event visibility through social media.

  • Refreshing photography and content to showcase the venue’s energy.

  • Driving engagement through promotions and themed nights.

Our Approach

XbrandLabs partnered with FreeZone to revamp its social, visual, and event marketing strategy, focusing on community storytelling and high-impact visuals.

1. Social Media Management

  • Built a vibrant, consistent content calendar that showcased drag shows, DJs, and community events.

  • Introduced reels and short-form video to capture the nightlife energy in real time.

  • Promoted weekly specials, themed nights, and holiday events to increase attendance.

2. Photography & Content Creation

  • Conducted on-site photoshoots to highlight performers, bartenders, and the crowd experience.

  • Delivered polished, high-quality content that could be repurposed across marketing channels.

3. Event Marketing & Promotions

  • Coordinated event campaigns for Pride Month, themed parties, and local collaborations.

  • Managed social promos and giveaways to boost engagement and bring people through the door.

  • Partnered with local influencers to amplify reach within Vegas’s LGBTQ+ nightlife community.

Results

✅ Increased social media engagement by +110% in 60 days.
✅ Boosted foot traffic and event attendance through digital promotions.
✅ Enhanced the venue’s online aesthetic with new professional photography.
✅ Reconnected FreeZone with the younger Vegas nightlife crowd.

Key Takeaways for Hospitality & Nightlife Brands

  • Visuals drive nightlife. Strong photography + short-form video make events come alive online.

  • Consistency builds excitement. Regular posting keeps your venue top-of-mind.

  • Community is currency. Engaging local audiences ensures lasting loyalty.

  • Events create stories. Each activation becomes shareable content that fuels the next one.

Services Used

  • Social Media Management

  • Photography & Content Creation

  • Event Marketing & Promotions

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