Case Study: Candlelight & Grip

Lighting + Grip Rentals for Film, TV, and Photography

About Candlelight & Grip

Candlelight & Grip is a trusted provider of professional lighting and grip equipment for film, television, and photography productions. With a wide inventory and deep expertise, they support creators in bringing high-quality projects to life. Their focus on reliability, technical support, and competitive pricing makes them a go-to partner for production teams in the region.

The Challenge

Even as an established name in production rentals, Candlelight & Grip needed a modern, easy-to-use website that:

  • Showcased their extensive inventory and services clearly.

  • Improved usability for busy production managers and filmmakers.

  • Worked seamlessly across mobile devices.

  • Could be easily updated without heavy technical effort.

Our Approach

XbrandLabs provided website management and optimization services tailored to their needs:

1. Website Redesign & Structure

  • Refined layout for quick navigation of equipment categories.

  • Added clearer calls-to-action for inquiries and rentals.

  • Improved visual design with high-quality imagery.

2. Mobile Optimization

  • Ensured responsive design across devices.

  • Improved load speeds for mobile users who often access the site on set.

3. Ongoing Management

  • Handled regular updates to inventory and service information.

  • Maintained site security, performance, and backups.

  • Provided troubleshooting and support as needed.

Results

✅ Improved user experience with simplified navigation.
✅ Increased inquiries through clearer CTAs.
✅ Mobile performance enhanced for on-the-go clients.
✅ Freed up the team’s time by outsourcing technical maintenance.

Key Takeaways for Production & Service Brands

  • A modern website = credibility. Clients equate a polished site with reliability.

  • Ease of navigation saves time. Especially for professionals under deadlines.

  • Ongoing management matters. Outsourcing updates keeps teams focused on their craft, not tech issues.

Services Used

  • Website Redesign & Optimization

  • Website Management & Maintenance

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