Case Study: In My Mind Conference & DBGM

Empowering Voices. Building Community.

About the Clients

In My Mind Conference is an annual mental health conference centering the experiences of LGBTQ+ people of color, bringing together thought leaders, mental health professionals, and community advocates.

DBGM (Depressed Black Gay Men, Inc.) is a nonprofit dedicated to raising awareness, breaking stigma, and providing resources for the mental health and wellness of Black LGBTQ+ men.

Together, they collaborate to create spaces that foster education, advocacy, and healing.

The Challenge

Nonprofits often face resource and awareness hurdles. For this partnership, the goals were to:

  • Coordinate and execute a virtual summit that reached national and international audiences.

  • Streamline digital platforms to increase accessibility and engagement.

  • Strengthen visibility across social media and web platforms.

  • Provide consulting support to align nonprofit messaging with modern digital marketing practices.

Our Approach

XbrandLabs partnered with conference organizers and DBGM to deliver a digital-first strategy:

1. Virtual Summit Coordination

  • Planned, scheduled, and coordinated speakers and sessions across multiple days.

  • Managed technical logistics and digital registration systems.

  • Promoted sessions across nonprofit networks and communities.

2. Website Management & Optimization

  • Built and managed the In My Mind Conference website, ensuring clear navigation, speaker info, and registration tools.

  • Updated DBGM’s digital presence for consistency and accessibility.

3. Social Media Management

  • Created promotional campaigns leading up to the summit.

  • Highlighted keynote speakers, panel discussions, and community calls-to-action.

  • Developed templates for long-term nonprofit use.

4. Consulting & Partnerships

  • Provided ongoing consulting on how nonprofits can leverage digital to engage audiences.

  • Strengthened cross-organization collaborations, ensuring unified messaging.

Results

✅ Successful multi-day online summit with strong attendance and participation.
✅ Expanded awareness through partnerships with multiple nonprofits.
✅ Increased engagement across digital channels during and after the event.
✅ Enhanced long-term capacity with website + social templates for future use.

Key Takeaways for Nonprofits & Events

  • Digital-first events make participation accessible and scalable.

  • Partnerships amplify reach — nonprofits grow stronger together.

  • Consulting support bridges gaps between mission-driven work and modern marketing strategies.

  • Consistent digital presence (web + social) builds long-term sustainability.

Services Used

  • Event Coordination (Virtual Summit)

  • Website Development & Management

  • Social Media Management

  • Nonprofit Consulting

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