Case Study: Jersey Social NJ

Where Neighborhood Vibes Meet Elevated Dining.

About Jersey Social

Located in Jersey City, Jersey Social blends a modern neighborhood lounge with creative cocktails, elevated bites, and a welcoming social atmosphere. Known for its vibrant events and community-driven energy, it has become a go-to destination for locals looking for more than just a night out — but a true experience.

The Challenge

In a competitive dining + nightlife market, Jersey Social wanted to:

• Attract new patrons through unique event programming.

• Increase visibility and engagement across digital platforms.

• Strengthen its positioning as a social hub, not just a restaurant.

• Drive consistent traffic for weekly events and special promotions.

Our Approach

XbrandLabs built a hospitality-first strategy that showcased Jersey Social’s mix of culture, food, and nightlife.

1. Social Media Marketing

• Elevated Instagram presence with engaging visuals and event-focused content.

• Used short-form video to highlight cocktails, crowd energy, and weekly specials.

2. Event Marketing

• Designed and promoted signature events, including the Drag Brunch series.

• Developed content campaigns around event calendars to keep patrons returning.

• Built anticipation with teaser content + influencer guest appearances.

3. Influencer & Community Partnerships

• Partnered with local foodies, nightlife influencers, and LGBTQ+ creators to highlight events authentically.

• Increased organic buzz by tapping into Jersey City’s diverse social scene.

4. Email & Local Outreach

• Campaigns to announce new events and specials.

• Cross-promotion with community groups + local event calendars.

Results

✅ Increased event attendance — Drag Brunch consistently sold out.
✅ Instagram engagement lifted by +75% in 60 days.
✅ Established Jersey Social as a local nightlife & event hub.
✅ Strengthened brand reputation with new partnerships and collaborations.

Key Takeaways for Hospitality Brands

• Events drive community. Signature experiences like Drag Brunch create loyalty and buzz.

• Video + influencer content = nightlife fuel. Energy is best shown, not told.

• Hospitality thrives on consistency. Repeated event formats build long-term followings.

Services Used

• Social Media Management

• Event Marketing

• Influencer Partnerships

• Email Campaigns