Case Study: Junoon NYC

Modern Restaurant. Time-Honored Cuisine.

About Junoon NYC

Junoon, meaning “passion” in Hindi, is a Michelin-starred restaurant redefining Indian cuisine with an elegant, modern approach. Founded by restaurateur Rajesh Bhardwaj, Junoon has earned international acclaim and 8 consecutive Michelin stars, positioning itself as one of NYC’s premier dining experiences.

The Challenge

Even world-class restaurants face the challenge of staying top-of-mind in NYC’s competitive hospitality scene. Junoon wanted to:

  • Expand brand awareness to attract new diners.

  • Increase reservation volume through digital channels.

  • Refresh its presence on social media to align with its Michelin reputation.

  • Strengthen local partnerships and event visibility.

Our Approach

XbrandLabs built a multi-channel hospitality growth strategy:

1. Social Media Marketing

  • Revamped Instagram with high-quality content + storytelling posts.

  • Highlighted Michelin recognition, chef-driven innovation, and behind-the-scenes dining experiences.

  • Increased consistency with a monthly content calendar.

2. Email Marketing

  • Designed and managed campaigns announcing seasonal menus, chef spotlights, and special events.

  • Segment-focused messaging to convert subscribers into reservations.

3. Influencer Partnerships

  • Partnered with NYC-based food & lifestyle influencers.

  • Delivered authentic content experiences that showcased Junoon’s fine dining.

  • Expanded reach into new demographics while building credibility with trusted voices.

4. Event Collaborations

  • Coordinated and promoted events with Eataly NYC.

  • Leveraged partnerships to elevate Junoon’s brand visibility across hospitality circles.

Results

✅ Increased Instagram engagement by +92% in 3 months.
✅ Expanded email list growth by +35%, with higher open rates on seasonal menu campaigns.
✅ Boosted reservations directly tied to digital campaigns.
✅ Secured new local press mentions via influencer-generated content.
✅ Elevated Junoon’s reputation beyond just fine dining — into cultural + trendsetting experiences.

Key Takeaways for Hospitality Brands

  • Social storytelling works — highlighting legacy + innovation drives engagement.

  • Influencer partnerships create organic credibility.

  • Events & collaborations amplify awareness beyond your owned channels.

  • Email marketing remains a direct revenue driver in hospitality.

Services Used

  • Social Media Management

  • Email Marketing

  • Influencer Partnerships

  • Event Promotion & PR

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