Case Study: Home Decor eCommerce Portfolio
(Multi-Brand Retailer)
The angle: Scale + operational excellence + testing
Overview
Managed lifecycle and campaign strategy across a portfolio of home decor brands with high-volume email deployment needs.
Challenge
Lack of testing structure and inefficient creative workflows limited scalability and performance optimization.
Strategy
Introduced subject line testing framework across campaigns
Built modular email templates for faster production
Standardized campaign planning across brands
Execution
Led campaign calendar execution while implementing systems that improved both speed and performance.
Results
~15% lift in campaign performance from subject line testing
Reduced production bottlenecks
Increased campaign output without sacrificing quality
